Just because you work on your own … doesn’t mean you have to do it all on your own.

If you are a solopreneur or small business owner, you are bombarded by recommendations, ideas, things that you should and shouldn’t be doing for your marketing.

Heck, I bet every single person you meet has a story to share of what so-and-so is doing and how you should do it too.

Everyone seems to be an expert at marketing!

Don’t get me wrong, sometimes marketing is trial and error and learning from others does make sense.  

But ….

Wouldn’t it be great if you could confidently manage your marketing strategy knowing that your program makes sense for your customers and your brand?

Can you imagine knowing how to navigate the continuous noise of experts in your inbox and in your social media feeds.  How it would feel to know how to implement a new idea, or to decide if the idea is worth your time?

Would you feel smart, knowledgable, in control, confident, and secure in your decision making?  Of course you would!

You know your WHY, and I am here to help you with the HOW by breaking down marketing strategies, programs and ideas so that it makes sense to you.

Together we will:

  •  build your knowledge and confidence to take the right steps to grow your business with effective marketing,
  • tackle your branding, social media, visual marketing, email marketing, sales funnels, customer relationship strategies and much, much more,
  • keep you accountable while you build a solid marketing strategy and execution plan,
  • give you sense of control so that your marketing performs well consistently and as predictably as possible,
  • brainstorm new strategies or tactics and guide you so that you can make an informed decision every time,
  • offer advice, ideas, support so that you can move forward quickly,
  • help you avoid making costly mistakes …. which can eat up your budget fast and burn your reputation,
  • keep you focused.  I can help dull all those shiny new ideas that you see on your Facebook feed so that you can move ahead with confidence.

No matter if you need advice on a single project or help creating and implementing an entire marketing plan.  I would love to work along your side, offer my know-how and help you grow your small gig into something truly amazing.

Here is a typical scenario of how our working relationship can unfold:

  • Session 1: let’s chat to see if there is a good fit! – FREE, even if this is the only session that we have together.

This 15 min Skype call will help us both determine if we can work together.  And no sweat if there is no match.  It is important to me as much as it is to you to work with the right person.

  • Session 2: 60 minutes of digging deep.

This is when we immerse ourselves in your company’s structure, goals, key messaging, what you have been up to and exactly how I can help you to grow.

In order to prepare for this session, I will ask you to complete a brief.  A brief is a series of discovery questions that will help me dive right in so that the time that we spend together is as valuable and as productive as possible.  In this call we will also determine some goals to focus on.

  • Session 3: until you feel like you can fly solo

These are 30 minute weekly Skype calls as I lead you through your marketing.  During these call we review the week, tasks that you completed, where you got stuck, what worked and what to focus on for the following week.

We can go as detailed as creating your blog post outline or scheduling your social media for the entire week, or you can choose your time to learn about Facebook ad or brainstorm your next promotion.

I ask for a 4 week commitment, but am happy to work with you for as long as you find it of benefit.

Is such an arrangement right for you?

I typically work with no more than 4 coaching clients at any give time, so you know that you have very attentive, focused and personalized service and resource. I love to work with entrepreneurs who value good and effective marketing and are willing to commit to creating a strategy and system for their company.

Here are just some marketing projects that we can get into:

Uncover the details about your ideal customer.

Your marketing revolves around your customers, knowing them inside and out will help you serve them better, create products and services that they desire.  When you know your customer, you can position your brand, services or products in perfect alignment to their deepest desires. Your communication strategy becomes clear, your brand loyalty increases and referrals flow.

If you have this figured out, awesome! More time to spend on all other elements to build a brand and connect with your wonderful customers and fans.

Create your core value proposition, messaging and learn ways to spread your message with the world!

This is an important part of marketing as it sets you apart from everyone else in your niche. And since customers commit to things they believe in, your message must be as convincing as possible.  So, we will focus on clarifying your message and ways for you to clearly communicate your why, your value and your offerings.

At the end, your communication will leave your customers with a firm brand experience.

Build a brand that customers fall head over heals for.

Imagine having a brand that you love so soooo much that marketing is not a dreaded activity but something that look forward to and love.

A well designed and well executed brand builds trust and differentiates you from your competitors. Your brand is much more than your logo, it is the gut feeling that your customers have when working with you, the experience that they have each time they come into contact with your company. Your style, but also how and where you communicate sends signals to your customers. Make sure that all of your interactions, all your customer touch points match your brand essence.

I can show you how to create a brand you are proud of.

Using content marketing to build authority.

Customers expect to find a lot of information when they search a topic in your niche.  Information helps them guide their buying decision. In turn that same information can help build your reputation as the subject matter expert which builds trust, it educates your audience and gets you found online.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Content Marketing Institute

Figure out the benefits of social media to grow your business.

From which platform to focus on to how to use it effectively to social media strategy and weekly post schedule to Facebook ads.  Social media is a critical component of marketing.  Is it soften how you will be discovered, where you communicate your value, where your customers interact with you and where you can also damage your reputation.

Create a sound social media strategy and plan that brings you the rewards you desire.

What’s next?

Lets schedule our 15 min call to decide if we are right for each other.